Jeff Sellmore

Jeff Sellmore is the BIG BOSS. Since every player in Drive Buy is an employee of BuyCorp, you’d better get to know him in more detail!

Inspired by other CEOs out there, we’ve added a dash of the Hunger Games and Max Headroom to create Jeff Sellmore. Although he’s not playable in Drive Buy Season One, he’s arguably one of the most important architects of the BuyCorp universe – it all started with Jeff selling books in a garage.

The CEO of BuyCorp has pushed the company to increase profits at the cost of all else. Tracking customer behaviours and encouraging them to buy more through targeted advertising was just not enough. Jeff demanded a technology solution that could persuade customers to buy more stuff regardless of whether they really wanted it or not. After years of research, BuyCorp have finally introduced brainwashing advertisements: a new way to guarantee the sales targets Jeff Sellmore has always dreamed about – 100% conversion rates. Ooooo wwwwweeeee.